Conventional wisdom explains success as a simple matter of "being who you want to be," but this well-intended advice couldn't be further from the truth. By the time we're adults, who we are is already decided by stable personality traits that change less than 1% in a lifetime.

Self-Awarenessis a brilliant, cage-rattling report from the frontiers of psychology and neuroscience that reveals why we do what we do and explores how we can make the most of who we are.

Bradberry, the best selling coauthor of Emotional Intelligence 2.0, campaigns for self-awareness and speed reading people with a gift for translating research into splendid storytelling. Building his case with scenes of a man who awakens from a 19-year coma, identical twins living the same life despite being separated at birth, and a devious genius who cracks one of the most popular game shows in history, he persuades us to focus on the fixed character traits that inevitably shape our destiny.

THE STUDY

The book's breakthroughs are the product of a decade-long study of more than 500,000 people worldwide. The research team discovered that personality holds the clues to our talents, strengths, and blind spots, and self-awareness is the ubiquitous skill behind successful people. It isn't which personality you hold that matters—it's how well you understand yours and put your skills to good use.

THE TEST

Most original and potentially most revealing, however, is the Web-based interactive component of the book that allows you to take the IDISC Personality Profiler™ test. You'll instantly discover the strengths and weaknesses inherent in your personality type and learn strategies for putting your personality to work.

The revelations inside Self-Awareness fly in the face of what most people have been told their entire lives will make them successful. Read it and you'll never see yourself—or anyone else for that matter—the same way again.

Dr. Travis Bradberry is the best selling coauthor of Emotional Intelligence 2.0. His books have been translated into 25 languages and are available in more than 150 countries.

Dr. Bradberry is an avid researcher and captivating speaker whose work pushes the performance of people and organizations around the globe. He is the president and cofounder of Talentsmart^®, a think tank and consultancy dedicated to the scientific study of personal excellence and organizational performance. TalentSmart^® is the world's leading provider of emotional intelligence tests, training, and consulting, serving more than 75% of Fortune 500 companies.

He holds a dual doctorate in clinical and industrial-organizational psychology.

Dr. Bradberry is a frequent keynote at corporate and private functions. For speaking rates, footage, and booking information contact Lac D. Su at 888.818.SMART ext.
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